Built by people who have worked a Friday service
MK Group Agency started because hospitality owners kept paying for marketing that ignored how a venue actually makes money. Great reach, empty Tuesdays. Beautiful reels, an unprofitable menu. We put marketing and operations on the same team so the advice matches the P&L.
Our mission
Give independent hospitality businesses the growth function that hotel groups and restaurant chains keep in-house: strategy, creative, media buying, menu and pricing work, training and systems — without hiring five people or briefing four suppliers.
We work with two kinds of client. Established venues that want more guests, higher average check and fewer quiet shifts. And entrepreneurs opening something new who want the concept, the numbers and the launch handled by a team that has done it before.
Hospitality-first philosophy
We only take hospitality clients. That means every playbook, shot list, ad account structure and training module we own was built for venues — not adapted from an e-commerce brand halfway through your retainer.
Four rules we don't break
Operators, not observers
We work during service, not around it. If we recommend a change, someone on our team has run it on a real floor.
Numbers before opinions
Covers, average check, food and labour cost, repeat rate. If a campaign can't be tied to one of them, we don't run it.
One team, two disciplines
Marketing that fills the room and operations that can serve it. Filling a broken venue only speeds up the bad reviews.
Straight answers
If your problem is the kitchen and not the ads, we'll say so in the first meeting.
The people on your account
A small senior team. You work with the people who run the audit, not an account manager relaying it.
Founder & Growth Strategy
Leads the audit and the 90-day plan, with a background running hospitality operations and marketing side by side.
Head of Marketing
Owns paid media, social and content for food and beverage brands, measured in reservations rather than impressions.
Operations & Development Lead
Handles menu engineering, service standards, staff training and openings on the floor with your managers.
Creative Director
Directs branding, photography and video so the venue looks worth its price across every channel.
Let's talk about your venue
Thirty minutes, no pitch deck. Tell us what's not working and we'll tell you what we'd do first.
Book a Free Consultation