MK Group AgencyHospitality Growth
Bartender preparing a cocktail in a dimly lit bar
Pillar one — Marketing

Marketing that puts people
in your seats

Seven services, one goal: more guests booking, walking in and coming back. Every campaign is planned against your capacity, your price point and the shifts you actually need to fill.

01

Social Media Management

Who it's for: Venues whose feed looks nothing like the room guests actually walk into.

Expected outcome: A feed that sells the experience, more saves and shares from locals, and a steady stream of DM enquiries you can convert into bookings.

What it includes

  • Monthly content calendar built around your menu, events and quiet nights
  • In-venue shooting days for reels, stories and stills
  • Community management: DMs, comments, reservation questions
  • Local hashtag, geotag and neighbourhood targeting
02

Paid Advertising (Meta & Google)

Who it's for: Venues with capacity to fill on specific days or in specific services.

Expected outcome: Predictable demand for the shifts you choose, with a cost-per-reservation you can actually read on a P&L.

What it includes

  • Meta campaigns for reservations, events and delivery
  • Google Search and Maps ads for high-intent 'restaurant near me' traffic
  • Creative testing: offer, hook, food shot, video length
  • Weekly budget pacing and reporting tied to covers, not likes
03

Branding & Visual Identity

Who it's for: New openings, rebrands, and venues stuck competing on discount.

Expected outcome: A venue that looks worth its price, so you can raise average check without arguing about it.

What it includes

  • Positioning: who the venue is for and what it charges for
  • Wordmark, colour, typography and print system
  • Menu design, signage, packaging and uniforms direction
  • Brand guidelines your team and printers can follow
04

Content Production (Photo & Video)

Who it's for: Any venue still using phone photos taken under warm downlights.

Expected outcome: Assets that carry every channel for months — ads, socials, delivery platforms, Google profile, website.

What it includes

  • Food, drink, interior and staff photography
  • Vertical video: dish reveals, bar craft, service atmosphere
  • Seasonal and menu-change shoots
  • Delivery-ready asset library, licensed to you
05

Influencer & Local Partnerships

Who it's for: Venues that want reach inside their catchment area, not global vanity views.

Expected outcome: New guests who live or work within walking distance, plus content you can reuse in paid ads.

What it includes

  • Vetting local creators by real audience, not follower count
  • Hosted visit briefs, comped-cover rules and content usage rights
  • Partnerships with hotels, offices, gyms and nearby venues
  • Event collaborations that fill mid-week
06

Reputation & Review Management

Who it's for: Venues whose rating is quietly costing them walk-ins.

Expected outcome: A higher rating, faster responses, and a feedback loop that tells the kitchen what to fix.

What it includes

  • Google, TripAdvisor and delivery-platform review response
  • Review generation built into the end of service
  • Complaint recovery scripts for your floor team
  • Sentiment reporting on food, service, wait times and price
07

Website & Online Presence

Who it's for: Venues where the first Google result is a stale third-party listing.

Expected outcome: Guests find you, see the right menu and price, and book in under a minute.

What it includes

  • Fast, mobile-first site with menu, hours and one-tap reservation
  • Google Business Profile optimisation and local SEO
  • Menu and event pages built for search
  • Tracking so you can see which channel books tables

Want a channel-by-channel review of your venue?

In the free consultation we walk through your socials, your Google presence, your reviews and your ads, and show you what a guest sees before they decide to book.

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