Neighbourhood restaurant
- Challenge
- Strong weekends, empty Tuesday to Thursday. No reservation data, no way to reach past guests.
- Solution
- Repositioned the mid-week offer around a short set menu, launched local Meta and Google campaigns, moved bookings onto a reservation platform with guest data.
- Result
- Mid-week covers climbing month over month, a cost per reservation the owner can read on the P&L, and a guest list that finally belongs to the venue.